Reasons to Outsource Real Estate Photo Enhancement Services
Outsource real estate photo enhancement services allows real estate companies to realign their focus on business growth and customer engagement. Operational issues such as fluctuating volumes, quality, timelines, technology upgrades and resourcing, are best addressed by outsourcing service providers.
High quality property photographs are critical to rope in real estate buyers. With 79% online home buyers treating property photos as a key to their home-buying experience; it is critical for real estate images to be captivating. Real estate photographers often end up capturing improper shadows, dusty walls, shabby colors and harsh surroundings that weaken property photo quality. Outsource real estate photo enhancement services becomes a mandated post processing step to enhance color, remove improper shadows, improve lighting, fix walls etc.
Given the time, effort and resources that need to be pumped in to get the best image editing results, outsourcing of this crucial process is fast gaining acceptance as a viable business model.
The Do It Yourself (DIY) approach: Is it really worth it?
The Do-It-Yourself approach may have some takers, but business experience across the globe suggests that in house post-production operations may save you few dollars but distract you from core business goals such as demand generation and customer engagement. Consider this:
- Your photography team works on image editing processes vs focuses on business-critical function of capturing voluminous property images.
- You dedicate scarce and skilled resources to meet need for quality property images vs you channel resources to business-critical functions.
- You spend significantly on infrastructure and technology needed for in house image editing operations vs investing on business growth.
The constraints of in house post editing processes clearly tilt the scales in favor of outsource real estate photo enhancement services.
What are the benefits of outsourcing real estate photo enhancement services?
Outsourcing real estate photo enhancement services from a business perspective is a low growth activity if compared to business promotion activities. Hence, it is best outsourced.
Let’s walk through five key benefits of outsource real estate photo enhancement services that businesses globally have experienced.
- It is cost effective
Managing an in-house image editing team is not only time consuming but a costly affair too. It is a proven fact that labor costs in developed countries like the USA, UK, and Australia are higher as compared to developing countries like India. An outsourcing model helps real estate businesses get work done at minimal cost, and invest the resultant savings on better photography infrastructure, training and workshops etc.
Photographers in real estate business can save up to 60% of image editing expense, if they outsource real estate photo enhancement services tasks.
- You get high quality and enhanced images
When it comes to real estate purchase, Instagram styled pictures dont work. Property photo enhancement experts working offshore don’t just remove unwanted objects, adjust brightness, correct contrast and replace colors. They also assist real estate photographers with clipping path, still image enhancement, color cast removal, twilight enhancement, perspective corrections, photo blending, image stitching etc.
Photo enhancement experts deliver the finest high quality HDR real estate images to generate 3x detailed views and 2x leads.
- You get the business scalability and flexibility advantage
Outsourcing companies, with a ready pool of multi-skilled workforce, are well positioned to handle fluctuating work volumes. Outsourcing real estate photo enhancement services empowers real estate companies to incrementally add or reduce image editing professionals according to project requirements. The onus of scaling up the infrastructure and resources is on the outsourcing service provider. Outsourcing also provides operational flexibility as contracts even incorporate project termination clauses to accommodate shifting business needs.
FANTASICFOTO deployed more than a dozen photo enhancement experts overnight, to help Real Estate Companies in Vietnam to expand in an efficient manner. Outsourcing the project increased the Image editing and processing capacity from 1 million to 1,5 Million a year, for the imaging company. Having so many experts to process and retouch a mix of raw files from the camera to multi exposure and high dynamic range images, otherwise, was a costly time consuming and challenging proposition.
Outsourcing to a company with 100 times your capacity is easier than investing to grow your capacity 100 times.